The video above is a bad example for many reasons. The very first thing that I noticed was that the quality of the video was grainy and overall really bad which takes away from the presentation itself since it's distracting. I also noticed that the lighting in a lot of the shots is either too dark or too bright which again, takes away from the project as a whole. The different video effects and transitions are poorly chosen and they don't appeal to me as an audience member. Additionally, there isn't a lot of variety in the shots. Ultimately, I just didn't want to continue watching the video and I would not suggest it to anyone. Honestly, bad is an understatement to describe this video.
The HTC video above on the other hand is a great example of a quality multimedia project in my opinion. The video is promoting the phone's function and it is easy to follow. The shots are clear and the overall video is creative in a way that grabs the audiences' attention and keeps them engaged all throughout. The step-by-step approach also broadens the products' audience because it breaks the barrier of having to be "tech-savvy" in order to know how to use this function or even own the cellphone.
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