Bad: https://www.youtube.com/watch?v=PcOPonPkcbs
This ESPN package on the recent struggles of the Cleveland Cavaliers could use some work. The music is way too distracting and loud and takes the viewers away from what is actually going on in the video. In addition, it would be nice to get more soundbites from the actual team rather than getting the professional opinions of former players and basketball analysts. While the overall quality of the package/segment is not bad, the package could use some more effort in regards to going out and getting more soundbites and interviews from the people they talk about.
Good: https://www.youtube.com/watch?v=b-peB5N28So
The package from ABC News on an in-depth package on the Virginia Tech shooting massacre and his thoughts and manifesto on why he wanted to do what he did was much better. The transitions between each segment of either the shooter talking, his roommate or a field reporter was very good and kept the attention of the viewers. At the end of the video the package saves some time to give analysis and opinion on the tragic events, much different from the ESPN video that used analysis throughout the video without getting all the soundbites, interviews and great graphics that ABC worked so hard to get.
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