Good example:
https://vimeo.com/296648799
"How to Find Your Own Seafood" features Kirk Lombard, a unique subject who fishes for his own seafood in Northern California. The shots in the beginning of the project show him catching his seafood by pulling fish into nets and sticking his arms into the sand. This was a successful beginning since the activity is rare to see. The incorporation of music in the beginning (which is actually Lombard singing with his life) was also effective in drawing the viewer in.
Video that shows Lombard out at work includes close-up shots of the clams and mussels that he catches. It later shows him close-up cleaning them and preparing them before putting them in a stew.
The different types/angles of video work to profile Lombard as well as to explain his very niche activity. Also, only using his voice in the work rather than a narration with interview clips works effectively. It feels like he is taking viewers out to work with him.
Also, the drawings and cartoon graphics that appear throughout add to Lombard's carefree character, and are great visual additions to elevate the work. Some include the names of different sea creatures that he catches, others are listed as "Kirk Tips," and others are simple doodles. This was a visually creative way of allowing the viewer to follow along and remain engaged.
Bad example:
https://vimeo.com/23211764
"Robert is Here" is also a unique story, showcasing a roadside fruit stand with a variety of offerings. However, a lot of the technical elements of the production are distracting. The first shot of the store the viewers see is partially blocked by a poll, which detracts from the effect of seeing the stand for the first time. Also, the first shot of produce in the store shows a bug crawling on a cucumber. These are important to the story, so it does not feel like a great portrayal of the products. Both of these shots muddy the power that the story could have had.
Also, the narration's lower-quality audio makes the story feel less professional. However, the audio of interviews with Robert with better, so the narration/interview clip set up was still effective. Overall, this had a lot of potential to be a very interesting story and had many opportunities for great visuals, but the execution could have been better.
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