Bad video: https://www.youtube.com/watch?v=kVWemEGLDQc
They use a variety of shots and effects, but 49 seconds in and I was already deeply confused about what scene corresponds to what time period (ex. there's a memory of a phone call being made but it's unclear of the following scene corresponds to that call or if it's separate). The shooting is also bad. For example, around 24 seconds, the top of the person they're filming is completely cut off. There's also a lot of aggressive and fast zooming in and out, to try and get the shot into the frame. The captions are also distracting because of their size and font.
Good video: https://www.youtube.com/watch?v=litXW91UauE
This video has really good lighting, music, and uses a variety of angles. When the women talk about certain features, the camera emphasizes those features, which is really helpful and makes a bigger impact. There are also a lot of different shots but they work together to tell the story. The voice-over also goes with the scene that's being shown, which, again, really brings the story to life and makes it clear for the viewer. I think a good video is one that helps the viewer along, and this one does.
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