Wednesday, April 10, 2019

Pre-Video Assignment, Bergel


GOOD:
This is one of my all-time favorite videos, I just find it so heartwarming and inspiring, and just really well done. They do a really good job of taking the time to focus on individual people and switching between formal interviews and voiceovers, which keeps the video interesting. There's nice music in the background that sets the tone of the piece in a nice way, but doesn't take away from any actual content. Every piece of video does something to further the "plot"--it gives you more insight into the person being interviewed (like with the woman sketching the butterfly on her finger, for example). The videotaping was done cleanly, without shaking, only moving when it needed to but otherwise staying in one place and letting the scene play out in front of the camera. It leaves me with the urge to watch it again, and honestly completely distracts me from the fact that it's a commercial and not just a nice self-esteem message. I think it's great! 



BAD:
This definitely isn't typical to what we'd be seeing or making in our class, it's more of a student film, but it's a great example of what NOT to do when making a multi-media project. Putting aside the fact that the plot and story don't really flow or make sense, the film jumps from scene to scene very often and too aggressively. Add to that, that each scene change has a powerpoint, slide-changing effect sound, makes it really poorly done. The music is very loud and overpowering of what's going on at each point, and they switch songs almost as often as they do locations. The camera work is very shaky, you can tell that it's either hand-held or hastily controlled, and the lip dub audio they added on top of the actual video is a few seconds slower than the movement of the people's lips.

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