Example of Bad Video: https://www.youtube.com/watch?v=2XNWKzA0kMM
This is a commercial, which tells the story of Bob's discount furniture. Infamously, I believe Bob's is very poor with their marketing, for the reason of the amateur graphics, but also with the loud, abrasive audio.
Example of Good Video: https://www.youtube.com/watch?v=Er_HugcPmJ8
This video has always stuck with me as one of the most captivating stories I have seen. In just under 2:30 minutes, the creators of this video paint an emotional, flirty story of a budding story. However, they use this as a mechanism to show the viewers ignorance, as many people ignore the hidden messages in the video, where a student is exhibiting signs of a mass shooter. In the ending of the video the boy opens fire on a gymnasium, which the creators use as a way to create a public service announcement about gun control and knowing the warning signs.
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