Good Example:
Coming from Nike, there was always going to be eyes watching it, but the fact that it was also made extremely well adds a lot to it. To begin, the video shows off perspectives from all types of different people, so the ad makes many people feel as if they are being represented. I also think that having Colin Kaepernick narrate over the ad worked well. The words he speaks are extremely inspiring. The transitions from story to story and clip to clip are smooth and I also like some of the creative editing done at 0:26, 1:01, and 1:17. Overall, there is essentially nothing wrong with the project and it is one of the best I've ever seen.
Bad Example:
While the drawing and animated characters are really well made, the issue that I have with this project is the blasting of the background music. I don't think that it works well with the video. Some of the music at the beginning was fine, but having it constantly playing was a little bit annoying. I also didn't like how at 0:31 one of the characters started to move across the scene extremely fast. It seemed as if the creator of the project just started dragging their cursor around the screen, not caring how it would look to the audience.
No comments:
Post a Comment