Bad: https://www.youtube.com/watch?v=a6aDuX-tDF4
This video is an animation, yet it moves in such a small pace that it loses the viewers attention. The animation works more like a slide show and with each slide, the camera zooms in a little closer. The music in the background is slow and mellow. This goes the same for the narrator. The video talks about bringing things most important to you first and ignoring what is insignificant. However, there could've been a more interactive way of presenting the idea rather than this.
Good: http://www.values.com/inspirational-stories-tv-spots/91-classroom
I find this to be one of my favorite commercials. It's about a boy taking a test and he's tempted to help his friend cheat. However, in the end he decides to be honest. The video is short, but I think this video is excellent as it focuses more on quality than quantity. It doesn't use dialogue and to makeup for that, it contains fast pace music to illustrate to severity of the situation.The camera is deliberately unsteady, transitioning from the teacher to the student to convey the student's anxiety of getting caught while the teacher is busy tending to another student. Any viewer would've understood the message before the subtitles for "honesty" came at the end.
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